If managed correctly, social media provides those in the entertainment industry with a tremendous opportunity to engage directly with fans, enhancing the reputation of the individual and raising the profile of their performances and projects. However, a controversial Tweet or post on Instagram on Facebook can wreck an individual’s public profile.

In this session, experts will not only discuss how famous individuals can avoid the pitfalls of social media, but will also provide guidance on how an individual can be credible and effective on such platforms in order to build a significant following.

  • Which platforms are the most engaging and effective tools for individuals in the entertainment industry and what are the pros and cons of each?
  • How can an individual strike the balance between being interesting and engaging on social media and not courting unnecessary controversy?
  • If a social media post causes uproar and a savage backlash, what should be the correct response in terms of crisis management from the support team?